Jim Rosica, (JlRosicaTBO)
TALLAHASSEE — It’s not just for breakfast anymore: Florida’s newest craft beers soon could be joining orange juice in sporting the state’s Fresh From Florida seal.
Agriculture Commissioner Adam Putnam this week said craft brewers have approached his office seeking to use the label as a marketing tool. It’s already on some Florida wines, he said.
“We certainly are supportive of designing a program that would allow them to do that,” Putnam said. His department manages the state’s Florida Agricultural Promotional Campaign and the Fresh From Florida slogan and logo is its hallmark.
The problem lies with an informal advisory issued before Putnam’s time in office that said beer couldn’t be called “fresh from Florida” unless 51 percent of ingredients were grown in the state. Most beer ingredients, especially hops, aren’t grown here.