Matt Dixon, (@Mdixon55)
Over the past eight days, the Republican Party of Florida has spent $13.2 million on television ads across the state, which is almost certainly a record over that time frame.
To put that into context, throughout the entire race, which has been the most expensive in Florida history, Gov. Rick Scott’s campaign, his political committee and the party have spent roughly $60 million.
The most recent buy means roughly 20 percent of the overall amount spent by the GOP this election cycle has been stuffed in the past eight days.
The huge purchase is almost certainly fueled by Scott’s personal wealth.
After much speculation, he said last week he would “invest” in his campaign. It’s rumored he has sunk more than $20 million in to his reelection bid, but the number is not yet public. The state GOP does not have to file its most recent campaign finance report until midnight.
In recent weeks, Scott’s camp has been reserving huge chunks of air time. For a five day span starting Oct. 15, the state GOP spent $6.3 million on ad time.
Like that buy, Scott’s most recent purchase focuses heavily on the Tampa and Orlando media markets.
He purchased 7,000 gross rating points, which are a measure of how many eyeballs actually see an ad in a particular market, in both Tampa and Orlando. Those television markets saw just over 7,000 points combined during the Oct. 15 buy, which at the time was considered huge.